Understanding the Concepts of SEO - GS Web Technologies
Understanding the Concepts of SEO
Defining SEO
Search engine optimization or SEO is the process devised to amend the volume and quality of traffic coming to a website from search engines through the expedient of natural search results for targeted keywords. Conventionally, the higher the website is present in the search engine result pages, the better rate of traffic it receives. The process of Website optimization is orchestrated around different kinds of search, including image search,local search, and industry-categorical vertical search engines.
Search Engines
Most of the web traffic is driven by 5 major commercial search engines Google, Yahoo, MSN, AskJeeves and AOL. However, many other search engines such as Altavista, Gigoblast, Netscape and etc are withal available on the Internet.
Relegation of SEO
The process of SEO is broadly relegated into two broad categories.
On Page SEO
Off Page SEO
On Page SEO
On Page SEO states the process of optimizing the content on your web site pages, by making congruous modifications as per the algorithms of the Search Engines so that the search engine gets convinced about the pertinency of your website for a particular theme.
On Page SEO involves practices to give right markups to the website's content while accentuating on the primary keywords and the theme of the website. Markups states that the documents should be congruously formatted along with the HTML tags like Meta tags, header tags, bold, italics, injuctively authorized lists etc.
Off page optimization
Just as On page optimization, Off page optimization techniques withal have the same objective of incrementing the traffic influx rate of the website. However, these techniques are not practised directly on the page or .html file. Mentioned below are the most popular and efficient Off page SEO Techniques.
Article Marketing
Link building
Directory Submissions
Forum Posting
Press Release
Blogging
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