Design Principles To Evaluate Your Product - GS Web Technologies

Design Principles To Evaluate Your Product 

 

 

A company proves that it has a strong creative process by developing successful products repeatedly. We see this in companies like Apple, BMW and Google. Founders such as Steve Jobs formed a corporate culture with an intense focus on creativity and design. This culture highlights two core elements in the creative process: the ideas and the team.

The creative process can be described in one sentence: Ideas begin with a small team of creative people at the heart of the company who communicate easily with each other.

While many companies are founded on principles such as value, quality or customer service, an innovative company is built with design at its core. With invariable dedication to design principles, a company distinguishes itself by following a creative process led by a skillful team of product designers and engineers. The purpose of this article is to answer the question, “What do the greatest product designers consider to be the most important product design principles, and how can we apply them to our products?”

In this article, you will learn:

• six core product design principles,
• how to apply these design principles, with the aid of 15 product examples.

As a guide, I’ll be quoting from some of the world’s greatest product designers, including Apple’s chief designer, Jonathan Ive, and Apple cofounder Steve Jobs; PayPal and Tesla cofounder and SpaceX founder, Elon Musk; Raymond Loewy, the “father of industrial design”; and Dieter Rams, the German functionalist designer of over seven decades.

Six Product Design Principles Link

Here are the principles:

• irreducible simplicity
• immediate intuition
• beauty underneath
• approachable innovation
• form and color agreement
• replicable methodology

To make decisions, we can use these principles as a test by rating a product on a scale from 1 to 10  for each of the principles above. The lowest rating is a 1, and the highest is a 10. Each explanation below comes with examples to give you an idea of how to rate your product. Keep in mind that creative analysis is, ultimately, subjective and personal (like appreciating wine or a painting); therefore, each person’s rankings will be different.

But keep in mind that the purpose of this “test” is to facilitate a thought process that leads to the best product iterations possible.