Ecommerce Web Design 20 Essential Tips GS Web Technologies
Ecommerce web design is about making the journey to the checkout as
quick and easy as possible. Follow these 20 expert tips to build
ecommerce websites customers will love.
Ecommerce web design is not just about making an online store aesthetically pleasing (although that helps). More important is the undeniable fact that the quicker the customer can get from landing page to completed order, the more likely they are to get to the end and give you their money. Quality ecommerce web design is all about getting potential customers through that process.
When customers are trying to search for what they want on your ecommerce site, being able to filter their options will save them a lot of time and effort. This is particularly important when it comes to sizing, for items such as clothes. Customers hate finding that "perfect" piece of apparel, only to discover you don't carry it in their size.
Let them reverse their choices too
Keep the search bar in easy reach
If items are out of stock, make it clear
Make use of quality photography
Make the shopping cart visible
Make your site easy to navigate
Don't add delivery charges at the end
Question every pixel
Consider SEO
Give your site personality
Incorporate social media
Provide a quick product preview
Add a newsletter signup form
Keep product pages clean
Include testimonials
Display product variations intuitively
Eliminate checkout distractions
Keep the 'add to cart' visible
Make contacting you easy
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