GS WEB TECH - 50 THINGS YOU MUST DO IN ON PAGE OPTIMIZATION
On page optimization refers to all activities which you can do on your site for search engine ranking making it search engine friendly. Off page and On-optimization both are essential for search engine optimization of website. Although Onpage optimization is less important as compared to off page SEO but still it is absolutely necessary for increase traffic, usability and search engine positioning.
We have made a list of On-page activities or factors which you must ensure have been done to make it more search engine and users friendly. Here is the On Page SEO checklist.
Perfecting Keyword Research and Targeting
Creation of descriptive HTML Title tags with your keyword and Brand – one of the most important factors in SEO
Ensure title tag is less than 65 characters including spaces.
Ensure description tag is less than 155 characters including spaces.
Creation of meta description tags of the page including tagged facts and structured data about the Page.
Creation of search engine friendly URL with relevant keyword or phrase with shorter length.
Creation of static URL, avoid dynamic URL and session ID
Creation of Meta Robots to allow the search engine to index the web page
Creation of Meta Keywords Tags although not much considered by search engines.
Creation of <Language> meta tag If your site is language-specific,.
Use Canonical URL Tag to avoid duplicate content on your site from search engines indexing.
Optimization of Global Navigation Link Structure
Optimization of Breadcrumb Navigation Links Structure
Optimization of Alternative Link Structures
Ensure the use of three essential structures in site building i.e sequences, hierarchies, and webs.
Decision on percentage of internal links on a page
Decision on link location in Top menu, sidebar and footer.
Use of varied anchor text in Internal linking
Decision on number of Internal links within the content.
Use of nofollow and dofollow Links
Adding some outbound links on a page which has value to your site users.
Make analysis of website ability to support browsing by testing it interactively
Content optimization
Checking Keyword repetition is done within reasonable parameters.
Checking Keywords placement on important locations of the page also known as Content Structuring
Ensuring optimum keyword density
Use of Keyword variations including synonyms, singular and plural forms.
Optimizing your sub- titles and proper use of header tags H1, H2 and H3
Creating keyword prominence, frequency and proximity
Use of Hyphens or underscore in keyword separation.
Use of image title and an “Alt tag”.
Creating image name with your keyword or pharase
Using a Keyword in bold/strong
Use on the targeted keyword term/phrase in Italic/Emphasized
Avoid Using frames
If flash used do add the additional description in text.
Proper use of Java script as search engine cannot index content in Java script
Ensure proper site accessibility
Ensure IP address is not blacklisted
Check For broken links, 404 errors and dead links
Creation of Sitemaps in text, HTML, RSS, ROR and XML
Creation and Validation of Robots.txt File
Creation of 310 and 302 redirection by using .htaccess file
Optimizing your 404 page
W3C css validation, checking your cascading style sheets (css) and (x)html documents with style sheets
Google Analytics Account Set
Create RSS feed and display RSS feed on website
Create and Manage Google, Bing and Yaho
o Webmaster ToolGoogle page speed test to evaluates the performance of web pages
Google video sitemap generator
At last do not over optimize the page for your keyword or phrase.
Try to make your page optimization keeping in view your users not the
search engines. You must check that there should not be any hidden links
or text. Do check clocking also.
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